Blogs

B2B Sales and Marketing Alignment

B2B Sales and Marketing Alignment

Sales and Marketing alignment is extremely crucial in any organization.  This is why: The first step of revenue generation for every business starts with demand generation. One of the major responsibilities of Marketing is to do demand generation. Marketing qualifies...

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Sinusoidal Behaviour of Ignorance

Sinusoidal Behaviour of Ignorance

I recently had a discussion with one of my ex-colleagues who once used to work with me in my current organisation. After quitting my organisation he joined a small company in a Sr Management role. He wears multiple hats in that company, right from business development...

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5 Reasons Why Your Sales Enablement is Failing.

5 Reasons Why Your Sales Enablement is Failing.

What is sales enablement?Sales enablement is a strategic, ongoing process of equipping sales teams with the content, guidance, and training they need to sell more effectively. The field of B2B sales has undergone significant changes. Customers are more knowledgeable...

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The Future of B2B Sales.

The Future of B2B Sales.

I had my first sales job as a door to door salesman for a personalised children's book. This was in the year 2000 after my 12th standard exams. Since then I have sold Insurance, IT products, and Consulting services. In the last 21 years, I have seen that B2B sales has...

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Failure in Sales and Three Ways to Overcome Them.

Failure in Sales and Three Ways to Overcome Them.

Failure in sales is very common. But, dealing with those failures is something many salespeople struggle with. In this blog, I am going to talk about three ways you can effectively deal with failure. How do we define a Failure in general? If you pursue an outcome and...

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The CEO Salesperson.

The CEO Salesperson.

Who is a CEO salesperson? What are his qualities? Read on to know more. As a sales trainer, writer and salesperson I have read close to 15 books in B2B sales to date including B2B sales bestsellers like SPIN Selling, Challenger Sales, Strategic Selling and many more....

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My Review of 2021 and Hopes for 2022.

My Review of 2021 and Hopes for 2022.

This is the first time I am doing an annual review. It is inspired by my virtual mentor James Clear whose work I am a big fan of. Life is a journey, so at times pause and check if you are moving in the right direction. Being someone with a growth mindset I always like...

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The Power Of Words: How to use them or lose them?

The Power Of Words: How to use them or lose them?

Learning how to speak was among the very first things we learned as children. Words are the basest form of communication. So much so that when someone mispronounces words or uses a word in an incorrect context we think low of them. Such is the power of words. Words...

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How to KIS your customer and increase sales?

How to KIS your customer and increase sales?

How to generate sales leads? If you are a sales rep this question might be keeping you awake every night. I recently saw Jeff Bezos' interview. He is the Chairman and founder of Amazon.com and he mentioned an important point in his speech. He said : "I have always...

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5 Easy Ways To Deal With Sales Objections.

5 Easy Ways To Deal With Sales Objections.

What are sales objections?Sales objections are genuine concerns and apprehensions that buyers have which stop them from making a purchasing decision. If buyers objections are not addressed they remain unsure of making decisions which might lead to delay in deal...

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5 sales lessons the life of Ravana can teach you

5 sales lessons the life of Ravana can teach you

We all have  Ravana within us!!! Yes we do We all have learnt valuable business lessons, management lessons and a plethora of life lessons from the lives of Lord Rama, Sita, Hanuman. Lessons that passed over generations. But have you ever wondered if the greatest...

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How to close deals like a pro using SPIN sales?

How to close deals like a pro using SPIN sales?

Spin Sales is one of the most effective techniques for sales prospecting. At a macro level, I always believe a salesperson has two major functions. The first is to qualify a customer and the second is to convince a customer. Questioning skills is one of the most...

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Elevator Pitch Framework To Fix Your Next Meeting.

Elevator Pitch Framework To Fix Your Next Meeting.

What’s Elevator pitch?An Elevator Pitch is very essential when it comes to sales. As a Salesperson, your job is to meet a lot of new people, be it in a seminar, at a client location or a networking event. You want to network with as many people as possible. Now due to...

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Storytelling in Sales.

Storytelling in Sales.

The value of a good storytelling in sales is known to any professional salesperson. As a salesperson, building trust with customers is a constant endeavor till the time we close a deal. The customer decides to give an order to a salesperson only if he trusts him or...

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