B2B Sales and Marketing Alignment

B2B Sales and Marketing Alignment

Sales and Marketing alignment is extremely crucial in any organization.  This is why: The first step of revenue generation for every business starts with demand generation. One of the major responsibilities of Marketing is to do demand generation. Marketing qualifies...
Sinusoidal Behaviour of Ignorance

Sinusoidal Behaviour of Ignorance

I recently had a discussion with one of my ex-colleagues who once used to work with me in my current organisation. After quitting my organisation he joined a small company in a Sr Management role. He wears multiple hats in that company, right from business development...